@moustaworldwide

Too different to get along.

Building what brings people together.

I'm Mousta M. Moustafa. Human rights advocate, lawyer to founders, builder. Eight languages and 105 countries taught me that most of what divides us is how we see each other. My work is about changing that, one company, one conversation and one story at a time.

Mousta M. Moustafa in a white robe by a pool, hands together, black-and-white photo
Mousta M. Moustafa
8
languages, from Danish to Bahasa Indonesia
105
countries visited, on all 7 continents
50+
countries where I've worked on deals
2
TEDx talks, Aarhus 2018 and Cairo 2025
The vision

Us and them.
Same same, but different.

People everywhere want the same things: to belong, to be safe, to be taken seriously, to laugh with someone. Culture changes how we show it. When we forget that, we stop seeing each other as people.

I learned how dangerous that is up close. With photographer Martin Thaulow I spent two weeks in Iraq and the Kurdistan region listening to Syrian refugees, and travelled to Rwanda to hear from survivors of the 1994 genocide against the Tutsi. Dehumanising people fuels hate and blocks clear thinking.

So I build things that do the opposite: companies, content and conversations that put people in the same room and help them see the world from where the other person is standing.

Former board member, Amnesty International Denmark Iraq and Rwanda, 2021 TEDx Aarhus 2018 · TEDxYouth Cairo 2025
What I do

Three ways to build change.

Different rooms, one goal: people who understand each other build better things together.

01 · Human rights

Where it started

I served on the board of Amnesty International Denmark, joined its international assembly in Rome and spoke at a human rights event in the Faroe Islands. That lens stays with me: dignity first, and every side heard.

Two things can be true.
02 · Law

Lawyer to builders

Since 2014 I've helped start-ups and scale-ups build, raise, structure and run their operations across the world, with deals in more than 50 countries. Clear advice, so founders can get on with building.

Start-ups · scale-ups · tech · VC
03 · Building

Backing what's next

I sit on the board of Chapters Institute, advise several promising start-ups, and I'm building siwi, a language app that gets people talking to each other.

Board · advisor · founder
The short version

Forget becoming a lawyer.
Qualified at 26.

At school in Herlev I was the troublemaker, and a counsellor told me to forget about law. In 2017 I qualified as an attorney at 26, widely reported as Denmark's youngest lawyer at the time.

The title didn't answer the bigger questions about who you are and where you belong. Eight languages and a hundred-odd countries did more of that work than any job.

Today I work with founders, sit on boards and build my own things. I share the journey while it's happening, not after.

What I'm building

Built in the open.

What exists today and what's still being built, said plainly.

Chapters Institute

Board member

Group trips for 18 to 30-year-olds. Trips are running, and I sit on the board.

chaptersinstitute.com

Start-ups I advise

Advisor

Several early-stage companies I believe in. I help them build, structure and grow across borders. Names follow when they're ready to share them.

siwi

Being built

A language app that gets you talking, fast. You speak about your own life, and it builds lessons from your own sentences. A siwa ventures company.

You're Not a F*cking Expat

Writing

A book about who gets called an expat, who gets called an immigrant, and why. Same act. Different privilege.

@yourenotanexpat
What I make

Every week, on every feed.

They don't say"In Egypt, we don't say…"One phrase, translated literally, and what it says about the people who use it.
Same same"Everyone has a sweet tooth. In Peru, it's potatoes."One shared human thing, shown the way one culture does it.
Both sides"Two things can be true."A talking head on a debate that needs perspective. Each side in words its own supporters would accept.
Perspective"How much is enough?"One big life question, answered by three traditions, places or eras.
The Sunday letter

perspective is everything

One essay a week from where I'm standing, three short things that were same same but different, and one question back to you. Free.

First letter
Sunday 8 Nov 2026
How often
Every Sunday
Length
A 5-minute read
Price
Free
Build with me

Same same but different.
What's yours?

Founders, collaborations, speaking and press: mousta10@gmail.com